PERSONAL BRAND & BUSINESS BRAND https://youtu.be/pLuCtdYJns0 In this episode, Lustosa Marketing Founder Celeste Lustosa discussed the Personal Brand vs Business Brand. She said having thatRead More »Personal Brand & Business Brand
PROFITABILITY & SERVICE – MATCHING YOUR CUSTOMER NEEDS https://youtu.be/I7yfd7imOJI Join Celeste & Sally as they discuss service & profitability and how to match your clientsRead More »Profitability & Service – matching your customer needs
Yes, you can. Because the marketing budget for any business is part of necessary operating expenses, in many cases it can be claimed as aRead More »Can I claim marketing expenses on tax?
Customer journey mapping is about following your customers’ journey with your brand, starting from their very first impression. A customer journey map helps you visualizeRead More »What is customer journey mapping?
Facebook offers too many benefits for you to ignore it: Billions of active users – likely including your target audience Easy page setup – youRead More »Facebook: to like or not to like, that is the question
“Freebie” – Have you ever grabbed a coupon offering a FREE coffee—even though you don’t drink coffee? What about the FREEBIE you’ve accumulated—the T-shirt fromRead More »Do you have a ‘freebie’ to offer?
“I DON’T HAVE TIME!” This is one of the worth mentioning marketing dilemmas. Are you feeling like you spend everyday chasing your own tail andRead More »Two marketing dilemmas you need to overcome.
I recently read in a blog published by Neil Patel, that according to Teradata, only 41% of businesses are using customer engagement data to informRead More »5 secrets to help you understand your customer
With this brainstorming method, keep asking “why” – drilling down from one central idea to a variety of related niche topics you can use toRead More »Have you asked the 5 Whys?
Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Here are simple tipsRead More »How to create content that connects