B2B Marketing Services That Drive Sales Pipeline Growth
We’re a B2B-focused boutique marketing agency specialising in measurable sales pipeline growth. Not impressions. Not likes. Sales.
The B2B Sales Reality
Business-to-business transactions don’t happen with a simple “add to cart” click. B2B sales require relationship building, trust development, and extended decision-making processes involving multiple stakeholders. While sales cycles are longer and more complex, the rewards are significantly greater—often representing thousands or millions of dollars in revenue per client.
This reality demands a fundamentally different marketing approach. B2B marketing must support brand awareness, followed by relationship development, provide value throughout extended sales cycles, and nurture prospects through complex decision-making processes. Traditional marketing metrics like impressions and clicks become meaningless when a single qualified prospect can generate substantial revenue over multiple years.
B2B Marketing Challenges We Solve
B2B businesses consistently face these critical marketing challenges
Why Outsource Your Marketing?
The numbers make sense. Let us break it down with a few scenarios:
The average salary for a junior-level marketing employee with 1-3 years of experience is around $60K—which does not include payroll fees, benefits and taxes. Furthermore, this person should be skilled in a few areas and help manage the day-to-day marketing operations.
If you’re looking to enhance digital advertising, website management, graphic design, email marketing, etc., the cost to bring these services in-house will come out roughly to the following:
Cost Breakdown (Annual Salaries)
- Marketing Manager: $90K
- Copywriter: $70K
- Digital Marketing Specialist: $80K
- Graphic Designer: $60K
- Web Designer: $60K
- Social Media Manager: $60K
Total: $420K+ per year (excluding payroll tax, benefits, training, software, and management overhead)
Why Lustosa?
We don’t focus on impressions. We focus on sales. Every strategy, campaign, and initiative is designed with one objective: generating qualified prospects that convert into revenue.
We’re a boutique agency, not because we have a fancy building in the CBD, but because we limit our client portfolio to ensure exceptional service delivery and results achievement. Our CEO is personally involved in the work we do for each and every client. You’re not just hiring a team with individual marketing skills, you’re hiring her IP of over 25 years in Marketing.
“Impressions don’t impress us much. Our clients focus on sales, not likes. If you’re seeking a marketing partner that dismisses vanity metrics and commits exclusively to driving sales outcomes, we’re an ideal strategic fit.”
Celeste Lustosa
Managing Director
- CEO Brand
Services Overview
At Lustosa Marketing, we deliver strategic B2B marketing services designed to fill your sales pipeline with qualified prospects. Whether you need a complete marketing overhaul or support with specific high-impact tactics, we have the expertise and experience to help your business grow.
LINKEDIN LEAD GENERATION
Our Hero Service
Transform your LinkedIn presence into a structured lead generation channel through automated prospecting and personalised engagement campaigns. This fully-managed solution targets decision-makers within your addressable market and initiates sales conversations through strategic messaging sequences.
What's Included
- Advanced prospect identification using industry, role, and company parameters
- Automated connection and messaging workflows with personalised communication
- Campaign performance monitoring and optimisation
- Lead qualification and CRM integration
- Compliance management and account protection
- Dedicated account management and strategic guidance
- Technology subscription to our platform included
- Comprehensive dashboard for tracking campaign performance
How it Works
Key Benefits
- Connect with Decision-Makers: Reach the right people, faster
- Personalised Messaging: Automated yet humanised outreach
- Targeted Precision: Engage companies that matter to you
- Data-Driven Insights: Track key metrics and optimise continuously
Who Benefits
- SME Owners: Maximise sales without juggling prospecting
- Sales Leaders: Automate follow-ups and prioritise leads smartly
- SaaS Founders: Expand your network beyond the usual crowd
- Industry Leaders: Connect and influence others globally
Ideal Application
Companies requiring consistent prospect flow to support sales team performance and revenue targets.
Investment
$1,500 per month per workspace (minimum 3-month engagement).
Pricing includes technology, subscription to our platform, and Lustosa services creating and monitoring campaigns. Exc GST. Sales Navigator subscription is needed and paid directly to LinkedIn.
Case Study: Precision Engineering Client
Client: Specialising in high-precision components for the mining, defence, aerospace and automotive sectors.
Challenge: No easy access to C-Suite in target businesses.
Solution:
- Identified ideal avatar within the C-Suite
- Engaged with higher management without direct selling through different campaigns
- Connected with procurement and managers and leveraged existing connections
- Developed and shared posts highlighting successful projects, certifications, and technical expertise
- Initiated conversations with procurement managers and engineers
- Shared Capability Statement to drive website traffic for re-targeting
- Booked meetings with qualified prospects
Results:
- Network Expansion: Increased connections by 50% within the target industries over three months
- Lead Generation: Generated hundreds of connections, 20 qualified hot leads, leading to five new contracts valued over $500,000
- Brand Recognition: Enhanced brand visibility, evidenced by a 40% increase in profile views and engagement on posts
STRATEGY DEVELOPMENT
Develop integrated marketing strategies that align all activities with revenue generation objectives. Our strategic consulting process analyses current performance, identifies high-impact opportunities, and creates implementation roadmaps for sustainable growth.
What's Included
- Marketing audit and competitive landscape analysis
- Target market research and buyer journey mapping
- Multi-channel lead generation strategy development
- Marketing technology stack optimisation
- Performance measurement framework and KPI establishment
- Quarterly strategic reviews and tactical adjustments
Ideal Application: Growing businesses seeking to systematise marketing activities and improve ROI predictability.
WEBSITE DEVELOPMENT
Design and develop corporate websites that function as lead generation engines rather than digital brochures. Our development approach prioritises conversion optimisation and prospect capture over aesthetic considerations alone.
What's Included
- Conversion-optimised web architecture and user experience design
- Strategic copywriting focused on decision-maker concerns and objectives
- Lead capture system integration and automation
- Search engine optimisation foundation
- CRM and marketing automation platform integration
- Performance analytics and conversion tracking implementation
Ideal Application: B2B companies whose current digital presence fails to generate qualified sales opportunities.
COPYWRITING AND MESSAGING
Develop messaging frameworks and content that resonate with B2B decision-makers and motivate prospect engagement. Our copywriting focuses on business outcomes and value propositions that support purchase decisions.
What's Included
- Website copy optimised for lead conversion
- Email nurture sequences designed for sales cycle progression
- LinkedIn messaging templates and prospecting scripts
- Sales collateral development including case studies and white papers
- Proposal templates and pitch deck content
- Landing page copy for campaign-specific conversion
Our Specialty: We capture what you want to say but may struggle to articulate—authentic, engaging content that sounds like you and connects with your audience.
Ideal Application: Companies experiencing low conversion rates due to ineffective messaging and positioning.
SEARCH ENGINE OPTIMISATION (SEO)
Optimise corporate website visibility for search terms used by prospects actively researching business solutions. Our SEO approach targets commercial keywords that indicate purchase intent rather than general industry topics.
What's Included
- Commercial keyword research and opportunity assessment
- Technical website optimisation for search performance
- Content strategy development aligned with buyer journey stages
- Local search optimisation for B2B service providers
- Competitor analysis and market positioning
- Monthly performance reporting and strategy refinement
Ideal Application: B2B companies seeking to capture prospects during active research phases of the purchase process.
DIGITAL ADVERTISING
Execute advertising campaigns across Google, Meta, Bing and industry-specific platforms to reach qualified prospects with compelling offers. All campaigns include comprehensive tracking to measure pipeline impact and ROI.
What's Included
- LinkedIn advertising campaigns targeting specific roles and industries
- Google Ads campaigns focused on high-commercial-intent keywords
- Retargeting campaigns for website visitors and existing prospects
- Landing page development and conversion optimisation
- Advanced audience development and lookalike modelling
- Comprehensive ROI reporting and campaign attribution
Ideal Application: Companies ready to accelerate lead generation through strategic advertising investment.
Flexible Solutions to Fit Your Business Needs
Package Options
Project-Based Services Need help with a specific marketing project? We deliver one-off services like website redesigns, campaign launches, or marketing audits tailored to your objectives.
Retainer Partnerships Ongoing marketing support with monthly retainers. Perfect for businesses that need consistent marketing execution and strategic guidance to drive continuous pipeline growth.
Bundled Services Need a package tailored for your business? No problem. Bundle services together and save while getting comprehensive marketing support across multiple channels.
Transparent, Value-Driven Pricing
Service Investment Overview
- LinkedIn Lead Generation: $1,500/month per workspace (min. 3 months)
- Strategy Development: From $4,000 (project scope dependent)
- Website Development: From $5,500 + $550/month maintenance
- Copywriting & Messaging: From $2,500 (project scope dependent)
- SEO Services: From $1,200/month (min. 6 months)
- Digital Advertising: From $1,800/month management + ad spend
- Marketing Workshops for teams: From $2,000
Custom Solutions: Every business is unique. We create custom proposals based on your specific needs, goals, and budget. Contact us for a tailored quote that addresses your pipeline growth objectives.
Common Questions
What Our Clients Say About Us
Matthew Cooper
Medibank Group
Celeste and her team at Lustosa Marketing, greatly assisted Master Plumbers SA in a number of marketing initiatives and we could not have been any happier with the results. We encourage anyone looking for marketing support or ideas to strengthen your brand to contact Celeste and tap into her wide knowledge and experience to get that advantage we are all desperately seeking.
Andrew Clark
Master Plumbers SA
I have engaged with Lustosa Marketing to get support with LinkedIn lead generation. Their service has exceeded my expectations and I was able to build meaningful connections with my target audience.
Paul Inglis
Professionals Australia
Celeste and her team are wonderful at what they do, they also made the process fun and engaging. We had a series of promotional videos created and they managed to encapsulate the story really well and represent it though some great visuals. They were also very accommodating. Thank you, LM.
Elijah Bravington
Aboriginal Community Housing
We're really impressed with Lustosa Marketing! Right from the start, they've been outstanding partners, blending our ideas with their own innovative concepts and expertly turning those ideas into reality. Their team is not only skilled but also a joy to work with. Even though we're just at the beginning of our journey together, we're already very pleased with the progress and excited about the future. Highly recommend them for anyone seeking to enhance their marketing efforts!
Cheryl Misso
Refined Real Estate
Ready to Fill Your Sales Pipeline?
Book a strategic consultation and discover how Lustosa Marketing can transform your marketing into a measurable sales pipeline growth engine.
- 322 King William St, Adelaide, SA 5000
- 0466 519 982
- celeste@lustosamarketing.com
Celeste is an absolute pleasure to deal with. Her team is professional, responsive and highly engaged. Their focus on strong collaboration ensures that both parties achieve very positive outcomes. I especially enjoy their can-do attitude and pro-active approach and genuine enthusiasm to build meaningful partnerships.