Lustosa Marketing

Marketing News and Insights

Here are some marketing news and insights about what’s going on in the Marketing world.

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Short-Form Video Content

May 13, 2024

Staying ahead of the curve is crucial for marketers looking to make a significant impact. Marketing is constantly changing, with new trends and technologies shaping the way brands engage with their audiences. Understanding and adapting to these current marketing trends is essential for businesses to remain competitive, relevant and effectively reach their target markets. Let’s […]

The Importance of SEO for Businesses of any Size

April 18, 2024

Search Engine Optimisation (SEO) plays a pivotal role in modern digital marketing strategies., helping businesses of all sizes improve their online visibility, drive targeted traffic, and ultimately boost conversions. Let’s explore the key benefits it offers, why it is a powerful tool in today’s digital landscape, and how businesses, regardless of size, can leverage SEO […]

Facebook-Ads Cost: Stats, Trends & Return on Spend

April 10, 2024

With new trends emerging and consumer behaviours evolving, understanding the latest statistics and trends will be key to maximising your return on spend.  According to recent data, the average cost per click (CPC) for Facebook Ads has continued to rise, with a 12% increase from last year with Facebook being on top of the poll […]

NEWS: APAC Most Strategic Marketing CEO 2024 (South Australia)

March 27, 2024

Lustosa Marketing CEO, Celeste has been recognised as the Most Strategic Marketing CEO of 2024. for her outstanding contributions to the field of marketing in South Australia. Her strategic vision, creativity, and dedication to excellence have been acknowledged as key factors for this recognition.   The APAC Insiders Awards Program aims to showcase the best […]

Why businesses should care about having clients’ reviews online

March 5, 2024

Online reviews have become an integral part of the modern consumer landscape. With the rise of digital platforms and social media, consumers now have the power to share their experiences and opinions about businesses with a wider audience. Online reviews. play a crucial role in shaping consumer behaviour, influencing purchasing decisions, and impacting the reputation […]

Marketing Myth #2: SEO Is a One-Time Task

February 19, 2024

Is SEO a One-Time Task? One of the most common myths about SEO is that it is a one-time task. In reality, this is far from the truth! SEO is an ongoing process that requires consistent effort and adaptation to changing algorithms. To maintain and improve your search rankings, continuous optimisation and monitoring are essential. […]