Lustosa Marketing

Marketing News and Insights

Here are some marketing news and insights about what’s going on in the Marketing world.

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Marketing Myth #2: SEO Is a One-Time Task

February 19, 2024

Is SEO a One-Time Task? One of the most common myths about SEO is that it is a one-time task. In reality, this is far from the truth! SEO is an ongoing process that requires consistent effort and adaptation to changing algorithms. To maintain and improve your search rankings, continuous optimisation and monitoring are essential. […]

5 Elements of an Effective Email Newsletter

February 6, 2024

If you want your subscribers to look forward to opening and reading your newsletter, add some optimisations with these 5 elements of an effective email newsletter. Readability Time-constrained audiences often scan newsletters for exciting ideas and relevant information rather than reading from start to end. To make scanning easier, use short sentences and paragraphs that […]

Top 10 Blog Traffic Strategies

January 30, 2024

What Are Blog Post Strategies? They are like the secret sauce for creating successful blog content. They are carefully planned and executed approaches that help you attract and engage your readers, drive more traffic to your blog, and ultimately achieve your blogging goals. Whether you want to increase your website’s visibility, establish yourself as an […]

Top Live Streaming Video Tools

January 10, 2024

Live streaming video tools and their significance The rise of live streaming has transformed the way we consume and engage with video content. With the popularity of platforms like YouTube Live, Facebook Live, and Twitch, live streaming has become an essential tool for individuals, businesses, and content creators to connect with their audiences in real […]

Marketing Myth #1: Marketing Is Only About Advertising

January 4, 2024

Welcome to our Marketing Myth series – where our team debunks the most common marketing myths floating around! To kick off the series, we’re starting with a very common misconception, that ‘marketing is only about advertising’. Many people equate marketing with advertising – assuming that they are synonymous with each other. In this blog post, […]

The Role of Email Marketing in Lead Generation

November 28, 2023

Email marketing’s role in lead generation plays a crucial part in for businesses of all sizes. In today’s digital landscape, where consumers are bombarded with various marketing messages, email marketing remains one of the most effective and direct ways to engage with potential customers. Email Marketing as a Lead Generation Tool By strategically designing email […]