Marketing News and Insights
Here are some marketing news and insights about what’s going on in the Marketing world.
Before They Call You: How B2B Buyers Make Up Their Minds Without You After 25 years in marketing, there’s one pattern I see again and again. A sales team does everything right in the meeting and...
When a B2B contract is worth millions, the buying decision becomes more complex. There are more stakeholders. More scrutiny. More perceived risk. More questions. And usually, more time between first...
Your customers aren’t buying from a logo. They are making decisions about the people, expertise and business behind it. For complex B2B organisations, that matters. Human-led B2B marketing...
I have been named to the Women in Leadership Top 100 2027. I want to explain why I said yes to it, because the reason is not really about the recognition itself. The number that should annoy you Women...
What I told Jordan Lally about winning $20 million B2B contracts in heavy industry I was recently interviewed on the High Ticket AI Systems Podcast, hosted by Jordan Lally. The conversation was about...
Brand vs performance marketing: why both are needed Business owners often ask us to choose sides: should we invest in brand marketing that builds long-term recognition, or performance marketing that...
You probably have a to-do list, not a marketing strategy Most businesses we sit down with don’t have a marketing strategy. They have a list of things they are doing: a Facebook page, a monthly...
If you’ve been putting hashtags on your LinkedIn posts because someone told you to in 2021, you’re not alone — and you’re not entirely wrong. But the game has changed, and most B2B...
You spend hours crafting a thoughtful article on LinkedIn. You refine the argument, sharpen the headline, hit publish — and it performs well. Comments roll in. Your network engages. By...