Search Engine Optimisation (SEO) plays a pivotal role in modern digital marketing strategies., helping businesses of all sizes improve their online visibility, drive targeted traffic, and ultimately boost conversions. Let’s explore the key benefits it offers, why it is a powerful tool in today’s digital landscape, and how businesses, regardless of size, can leverage SEO […]

With new trends emerging and consumer behaviours evolving, understanding the latest statistics and trends will be key to maximising your return on spend.  According to recent data, the average cost per click (CPC) for Facebook Ads has continued to rise, with a 12% increase from last year with Facebook being on top of the poll […]

Lustosa Marketing CEO, Celeste has been recognised as the Most Strategic Marketing CEO of 2024. for her outstanding contributions to the field of marketing in South Australia. Her strategic vision, creativity, and dedication to excellence have been acknowledged as key factors for this recognition.   The APAC Insiders Awards Program aims to showcase the best […]

Online reviews have become an integral part of the modern consumer landscape. With the rise of digital platforms and social media, consumers now have the power to share their experiences and opinions about businesses with a wider audience. Online reviews. play a crucial role in shaping consumer behaviour, influencing purchasing decisions, and impacting the reputation […]

Is SEO a One-Time Task? One of the most common myths about SEO is that it is a one-time task. In reality, this is far from the truth! SEO is an ongoing process that requires consistent effort and adaptation to changing algorithms. To maintain and improve your search rankings, continuous optimisation and monitoring are essential. […]

If you want your subscribers to look forward to opening and reading your newsletter, add some optimisations with these 5 elements of an effective email newsletter. Readability Time-constrained audiences often scan newsletters for exciting ideas and relevant information rather than reading from start to end. To make scanning easier, use short sentences and paragraphs that […]