The Importance of SEO for Businesses of any Size
Search Engine Optimisation (SEO) plays a pivotal role in modern digital marketing strategies., helping businesses of all sizes improve their online visibility, drive targeted traffic, and ultimately boost conversions. Let’s explore the key benefits it offers, why it is a powerful tool in today’s digital landscape, and how businesses, regardless of size, can leverage SEO […]
Facebook-Ads Cost: Stats, Trends & Return on Spend
With new trends emerging and consumer behaviours evolving, understanding the latest statistics and trends will be key to maximising your return on spend. According to recent data, the average cost per click (CPC) for Facebook Ads has continued to rise, with a 12% increase from last year with Facebook being on top of the poll […]
NEWS: APAC Most Strategic Marketing CEO 2024 (South Australia)
Lustosa Marketing CEO, Celeste has been recognised as the Most Strategic Marketing CEO of 2024. for her outstanding contributions to the field of marketing in South Australia. Her strategic vision, creativity, and dedication to excellence have been acknowledged as key factors for this recognition. The APAC Insiders Awards Program aims to showcase the best […]
Why businesses should care about having clients’ reviews online
Online reviews have become an integral part of the modern consumer landscape. With the rise of digital platforms and social media, consumers now have the power to share their experiences and opinions about businesses with a wider audience. Online reviews. play a crucial role in shaping consumer behaviour, influencing purchasing decisions, and impacting the reputation […]
Marketing Myth #2: SEO Is a One-Time Task
Is SEO a One-Time Task? One of the most common myths about SEO is that it is a one-time task. In reality, this is far from the truth! SEO is an ongoing process that requires consistent effort and adaptation to changing algorithms. To maintain and improve your search rankings, continuous optimisation and monitoring are essential. […]
5 Elements of an Effective Email Newsletter
If you want your subscribers to look forward to opening and reading your newsletter, add some optimisations with these 5 elements of an effective email newsletter. Readability Time-constrained audiences often scan newsletters for exciting ideas and relevant information rather than reading from start to end. To make scanning easier, use short sentences and paragraphs that […]
Top 10 Blog Traffic Strategies
What Are Blog Post Strategies? They are like the secret sauce for creating successful blog content. They are carefully planned and executed approaches that help you attract and engage your readers, drive more traffic to your blog, and ultimately achieve your blogging goals. Whether you want to increase your website’s visibility, establish yourself as an […]
Top Live Streaming Video Tools
Live streaming video tools and their significance The rise of live streaming has transformed the way we consume and engage with video content. With the popularity of platforms like YouTube Live, Facebook Live, and Twitch, live streaming has become an essential tool for individuals, businesses, and content creators to connect with their audiences in real […]
Marketing Myth #1: Marketing Is Only About Advertising
Welcome to our Marketing Myth series – where our team debunks the most common marketing myths floating around! To kick off the series, we’re starting with a very common misconception, that ‘marketing is only about advertising’. Many people equate marketing with advertising – assuming that they are synonymous with each other. In this blog post, […]
The Role of Email Marketing in Lead Generation
Email marketing’s role in lead generation plays a crucial part in for businesses of all sizes. In today’s digital landscape, where consumers are bombarded with various marketing messages, email marketing remains one of the most effective and direct ways to engage with potential customers. Email Marketing as a Lead Generation Tool By strategically designing email […]