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Lustosa Marketing

Strategic B2B Marketing That Moves Business Forward

Lustosa Marketing helps Australian B2B businesses connect strategy, content, digital and lead generation, so your marketing brings the right people to the table.

We do the thinking and the doing. Strategy first, then the work that brings it to life.

Or download our capability statement

25+ years
in marketing and communications
Best Outsourced Agency
South Australia, Australian Enterprise Awards 2022
Top 3 in Adelaide
Advertising Agencies, ThreeBestRated
Showcase SA
Proud member
Women in Leadership Top 100
Named in the 2027 list
Over 70
5-star reviews on Google

Marketing Should Do More Than Keep You Busy

Activity is easy to measure. What it does for the business is harder to prove.

For most B2B businesses, the problem isn’t a lack of ideas or channels. It’s connecting marketing to what matters commercially, reaching the people who make the decision, and giving them a reason to talk to you.

That’s where we start. We look at the business first, then build the marketing around the outcomes you need.

Business team meeting in a modern conference room, with a man presenting charts and graphs on a large screen while colleagues sit around a table.

Find Your Next Client on LinkedIn

Reaching the right people on LinkedIn takes more than connection requests. You need the right audience, the right message and someone keeping the conversations moving.

Our managed LinkedIn lead generation service finds the decision-makers you want to reach, starts the conversation and brings every reply into one inbox, ready for you to pick up.

Watch the two-minute demo to see exactly how it works.

Marketing for Businesses With Something Important to Say

We work with organisations that have complex value to explain, credibility to build and decision-makers to reach.

  • B2B and professional services businesses
  • Industrial, engineering and technical organisations
  • Businesses with long sales cycles and several decision-makers
  • Purpose-led organisations that need to show their impact

Whether you have a marketing team that needs senior direction, or you need an outside partner to bring it all together, we’ll help you work out the right approach.

Strategy and Execution, Connected

The right marketing mix depends on your business, your market and what you need to achieve. We help you set the priorities, build the plan and deliver the work.

 

B2B Marketing Strategy

Get clear on your positioning, audiences and direction, with a practical strategy built around your business goals.

Fractional CMO and Ongoing Support

Senior marketing leadership and hands-on support, without building every capability in-house.

B2B Lead Generation

A structured way to reach target accounts, engage decision-makers and feed your sales pipeline.

LinkedIn Lead Gen

Targeted LinkedIn prospecting and managed outreach that keeps business development consistent.

Content and Thought Leadership

Turn your expertise into content that builds trust and helps buyers choose you.

SEO, Websites and Digital Campaigns

Get found on Google and AI search, and turn more visitors into enquiries.

Start With the Business. Then Build the Marketing.

How We Drive Pipeline Growth

  • 1. Understand
  • 2. Prioritise
  • 3. Plan
  • 4. Implement
  • 5. Review and refine

We learn about your business, priorities, customers, challenges and current marketing.

We find the opportunities and gaps that matter most to your goals.

We set a clear direction, responsibilities and measures of progress.

We deliver the agreed work through the right mix of activities.

We look at what's working and adjust as the business changes.

A More Considered Approach to B2B Marketing

We believe marketing needs a clear purpose, a defined audience and a direct link to business priorities.

We look beyond single channels to see how positioning, content, digital and lead generation work together. And because plans only matter when they get done, we stay with you through delivery.

Senior Marketing Leadership, From Day One

Lustosa Marketing is led by Celeste Lustosa, a former journalist turned B2B marketing strategist with more than 25 years of experience across Australia and Brazil.

Celeste works as a fractional CMO and adviser to business leaders, helping them connect marketing to the commercial priorities that matter and win the clients they want.

What Our Clients Say

Lustosa Marketing

5.0Out of 5 stars

Overall rating out of 71 Google reviews

Kellie Taylor
23 hours ago

PPS Water Group have been working with Celeste from Lustosa Marketing on our LinkedIn for the past six months or so and it’s made a real difference. We’ve picked up a lot of new followers (21% increase) and seen a big lift in post engagement in that time. Plus, she’s taken a job off our plate that we never had enough time to do properly. Celeste also put together graphics for some targeted magazine ads for us – she understood what we were after without a lot of back and forth and the finished product looked great. She’s easy to deal with, responsive, and genuinely interested in getting it right for our business. Would happily recommend her to anyone wanting help with their LinkedIn, copywriting and marketing.

Aaron H
3 days ago

Celeste and the team offer a high quality service for a cost that suits our needs. They are very attentive and fast to turn around urgent requests. Everything is thought through properly for the target audience and marketing strategies – not automated GPT regurgitation like some others. Definitely worth contacting.

Sam Williams
a month ago

We have been working with Lustosa for many years and have been well supported in our marketing strategies such as branding, LinkedIn lead generation and networking. Knowledgeable, professional but also fun to work with.

Mark Yates
2 months ago

Celeste and the team were exactly what we needed, with a busy day to day business finding some one to really take control and drive the marketing for us has been key! Our team all knew we needed to better promote our business, however everyone internally was running at 110% so lacked the time execute, Celeste has been great at extracting information out of key staff and holding people accountable to ensure we continue to promote our brand! Very happy with the investment in the Lustosa team! Can highly recommend, enjoying our current working relationship!

Leah Baylis
2 months ago

Celeste has been supporting my LinkedIn reach outs to grow my network. She has been proactive, supportive and is exceptionally knowledgeable. Celeste has grown my network, which has led to me meeting and working with new clients in Adelaide. Highly recommend you making a time to meet with Celeste if you are also looking to grow your business network.

pamela brooks
4 months ago

Very easy to recommend. Fantastic service and understanding of clients needs

Helen James
4 months ago

5 ⭐️⭐️⭐️⭐️⭐️ Lustosa Marketing have been an absolute pleasure to work with. Celest and her team are both incredibly professional, warm and approachable. They have a wealth of knowledge & credibility. Big thank you for all the work & help.

Thanks for the insights shared during your social media workshop last week. Celeste! It was really helpful and gave me a few ideas to start implementing straight away.

Paul Broadbridge
10 months ago

Celeste is very knowledgeable and her advice will help our business greatly going forwards! I highly recommend her services to any business looking to grow.

Chris Killick
11 months ago

At Worldwide Move Management, we recently partnered with Lustosa Marketing to build our new website, and the experience was outstanding from start to finish. Celeste and her team demonstrated incredible diligence and patience throughout the entire process. They took the time to understand our vision, guided us with expert advice, and ensured every detail was perfect. Communication was seamless, and their commitment to delivering a high-quality result truly exceeded our expectations. The final website not only looks fantastic but also reflects our brand beautifully. We couldn’t be happier and highly recommend Lustosa Marketing to anyone looking for a professional, dedicated, and creative team.

Practical Thinking for Better B2B Marketing

Ideas, frameworks and practical advice on B2B strategy, content, lead generation, digital visibility and how business buyers really make decisions.

Why the clients you want in February need to hear from you now

Most of us treat the weeks before Christmas as wind down time. If you sell to other businesses, I think that’s the wrong way around. The work you do now decides who picks up the phone in...

Is your B2B marketing too corporate to build trust?

There is a strange pattern in B2B marketing. The more sophisticated a business becomes, the more corporate its marketing can become. The language gets polished. The imagery gets perfect. The messaging...

The Human B2B Brand Audit

How visible is the expertise behind your business? Your business may have exceptional people, decades of experience and a strong reputation. But can a potential customer see that from your marketing?...

Get to Know Lustosa Marketing

Want a quick overview of our services and approach? Download our capability statement to share with your team or use as a starting point for a conversation.

Download Our Capability Statement

Let's Talk About What Your Business Needs From Marketing

If your marketing needs clearer direction, more consistent delivery or a stronger link to business development, let’s talk about your priorities and where to start.