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Marketing News and Insights

Here are some marketing news and insights about what’s going on in the Marketing world.

Digital Marketing

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Promote Benefits, Not Features

Building a successful company involves successfully marketing your product, your service, or yourself. Far too many companies underspend on their customer-facing efforts, or instead they overspend...

The fluff and the numbers in Marketing

Marketers have been kept away from the boardrooms and important business decisions, as they haven’t been seen as important in these aspects of the business. Well, this couldn’t be further from the...

What to include in your marketing strategy and plan

Let’s take a look at what to include in your marketing strategy and plan for a client. Even if you think you know what to include, having a refresher is always a good idea!  Valuable content for...

You are only one post away from your next big client

Social media often gets overlooked as a powerful tool for building your business and bringing in revenue. That one post could change your business. Social media is often interpreted as a platform for...

Why it Pays to be Curious

How curious are you?  Our brains are built to be curious, which leads to us being innovative and discovering new things. How are you applying this to your business? Let’s take a deeper look at...

The Statistics of Social Media Marketing

As business owners we are constantly looking for ways to help improve our social media marketing plan. Always looking to gain a larger audience, and increase interaction between our brand and...

The Ultimate Guide to Branding Your Business: Building a Strong and Memorable Identity

IntroductionIn today’s competitive business landscape, creating a memorable brand is crucial for success. Did you know that individuals need to encounter a brand 5 to 7 times before it sticks in...

The fluff and the numbers in marketing.

Marketing experts have been kept out of boardroom and decision-makers discussions for decades because they were seen as experts in creating pretty things, not as drivers of revenue growth...