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Insights

Marketing News and Insights

Here are some marketing news and insights about what’s going on in the Marketing world.

What is customer journey mapping?

Customer journey mapping is about following your customers’ journey with your brand, starting from their very first impression. A customer journey map helps you visualize how your customers...

Facebook: to like or not to like, that is the question

Facebook offers too many benefits for you to ignore it: Billions of active users – likely including your target audience Easy page setup – you just fill out the input fields in front of you Global...

Do you have a ‘freebie’ to offer?

“Freebie” – Have you ever grabbed a coupon offering a FREE coffee—even though you don’t drink coffee? What about the FREEBIE you’ve accumulated—the T-shirt from the radio...

Two marketing dilemmas you need to overcome.

“I DON’T HAVE TIME!”  This is one of the worth mentioning marketing dilemmas. Are you feeling like you spend everyday chasing your own tail and don’t feel you achieve much?You need systems...

5 secrets to help you understand your customer

I recently read in a blog published by Neil Patel, that according to Teradata, only 41% of businesses are using customer engagement data to inform their marketing strategy. Despite this, brands...

Have you asked the 5 Whys?

With this brainstorming method, keep asking “why” – drilling down from one central idea to a variety of related niche topics you can use to move forward. Start with a problematic outcome. For...

How to create content that connects

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Here are simple tips on how you can connect with your audience...

How can Apple’s release of iOS affect your marketing?

According to official communication from Mailchimp, Apple’s release of iOS 15 and macOS Monterey offers a new feature called Mail Privacy Protection. If the user enables this feature, it will limit...