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Marketing News and Insights

Here are some marketing news and insights about what’s going on in the Marketing world.

The Rise of AI in Modern Marketing

As businesses strive to optimise their marketing strategies and enhance customer engagement, AI technologies have emerged as powerful tools offering predictive insights, automation capabilities, and...

Short-Form Video Content

Staying ahead of the curve is crucial for marketers looking to make a significant impact. Marketing is constantly changing, with new trends and technologies shaping the way brands engage with their...

The Importance of SEO for Businesses of any Size

Search Engine Optimisation (SEO) plays a pivotal role in modern digital marketing strategies., helping businesses of all sizes improve their online visibility, drive targeted traffic, and ultimately...

Facebook-Ads Cost: Stats, Trends & Return on Spend

With new trends emerging and consumer behaviours evolving, understanding the latest statistics and trends will be key to maximising your return on spend.  According to recent data, the average cost...

NEWS: APAC Most Strategic Marketing CEO 2024 (South Australia)

Lustosa Marketing CEO, Celeste has been recognised as the Most Strategic Marketing CEO of 2024. for her outstanding contributions to the field of marketing in South Australia. Her strategic vision...

Why businesses should care about having clients’ reviews online

Online reviews have become an integral part of the modern consumer landscape. With the rise of digital platforms and social media, consumers now have the power to share their experiences and opinions...

Marketing Myth #2: SEO Is a One-Time Task

Is SEO a One-Time Task? One of the most common myths about SEO is that it is a one-time task. In reality, this is far from the truth! SEO is an ongoing process that requires consistent effort and...

5 Elements of an Effective Email Newsletter

If you want your subscribers to look forward to opening and reading your newsletter, add some optimisations with these 5 elements of an effective email newsletter. Readability Time-constrained...

Top 10 Blog Traffic Strategies

What Are Blog Post Strategies? They are like the secret sauce for creating successful blog content. They are carefully planned and executed approaches that help you attract and engage your readers...