Insights

User-generated content (UGC) has become a powerful tool in marketing, allowing brands to tap into the authentic voices of their consumers and clients. In today’sRead More »The Power of User-Generated Content

LinkedIn has emerged as a powerful platform for businesses to connect with professionals, build brand presence, and drive marketing initiatives. With its vast network ofRead More »Creating a LinkedIn Marketing Strategy for Your Business

Are you feeling stuck on what to post on your social media accounts to keep your audience engaged and entertained? Did you know key calendarRead More »What To Post On Social Media For Your Business in Australia

As businesses strive to optimise their marketing strategies and enhance customer engagement, AI technologies have emerged as powerful tools offering predictive insights, automation capabilities, andRead More »The Rise of AI in Modern Marketing

Staying ahead of the curve is crucial for marketers looking to make a significant impact. Marketing is constantly changing, with new trends and technologies shapingRead More »Short-Form Video Content

Search Engine Optimisation (SEO) plays a pivotal role in modern digital marketing strategies., helping businesses of all sizes improve their online visibility, drive targeted traffic,Read More »The Importance of SEO for Businesses of any Size

With new trends emerging and consumer behaviours evolving, understanding the latest statistics and trends will be key to maximising your return on spend.  According toRead More »Facebook-Ads Cost: Stats, Trends & Return on Spend

Lustosa Marketing CEO, Celeste has been recognised as the Most Strategic Marketing CEO of 2024. for her outstanding contributions to the field of marketing inRead More »NEWS: APAC Most Strategic Marketing CEO 2024 (South Australia)

Online reviews have become an integral part of the modern consumer landscape. With the rise of digital platforms and social media, consumers now have theRead More »Why businesses should care about having clients’ reviews online

Is SEO a One-Time Task? One of the most common myths about SEO is that it is a one-time task. In reality, this is farRead More »Marketing Myth #2: SEO Is a One-Time Task