If you’ve been looking for structured, practical training on digital marketing — without paying for a course or sitting through hours of filler — today is a good day.
The Lustosa YouTube channel has just gone public, and with it, five complete training playlists covering five of the most important platforms in modern marketing. That’s 69 videos, all free, all available right now.
Here’s a breakdown of what’s live and who each playlist is for.
Instagram Ads Mastery: From Setup to Scaling (12 videos)
Instagram remains one of the highest-ROI advertising platforms for businesses of all sizes — but most people never get past the basics. This playlist changes that.
Starting from a clear explanation of how Instagram ads actually work, the series walks you through building campaigns, targeting the right audiences, writing creative that converts, and then scaling what’s performing. Whether you’ve never run an ad before or you’ve been running them without a clear strategy, this playlist gives you a proper foundation.
Facebook Ads Secrets (16 videos)
Facebook advertising is still one of the most powerful tools in a digital marketer’s toolkit — and one of the most misunderstood. This series strips it back to the essentials.
Starting with creating your Ads Manager account, the playlist takes you through every step needed to launch a successful campaign. The bite-sized format means you can learn at your own pace without losing the thread.
TikTok is no longer optional for brands that want to reach younger audiences — and it’s growing fast across every demographic. This series introduces you to the platform properly.
Rather than jumping straight into tactics, the training covers the goals, the mindset, and the strategy you need to succeed on TikTok before getting into the practical how-to. It’s the kind of grounding that makes everything else you learn stick.
YouTube Channel SEO (8 videos)
Creating content is only half the equation — the other half is making sure people can find it. This playlist is entirely focused on getting your YouTube videos discovered.
Covering everything from keyword strategy and metadata to automation tools and testing frameworks, the series is designed to help you build a channel that grows consistently, not just sporadically.
The Podcast Masterclass – Spotify Edition (22 videos)
Podcasting continues to grow as one of the most effective long-form content formats for building authority and audience. This is the most comprehensive playlist in the series — 22 step-by-step videos that cover the entire process of setting up and optimising a Spotify podcast marketing system.
If you’ve been thinking about starting a podcast, or you’ve already started one but aren’t sure how to grow it strategically, this masterclass gives you a clear, repeatable process.
How to get started
All five playlists are live on the Lustosa YouTube channel right now. You don’t need to sign up for anything — just head to the channel, pick the topic most relevant to where you are in your marketing journey, and start watching.
If you work across multiple platforms, we’d suggest starting with whichever one you feel least confident in. The playlists are self-contained, so you can watch them in any order and come back to others when you’re ready.
The channel will continue to grow with new content, so subscribing is a good way to stay across what’s coming next.
