Lustosa Marketing

Often you see great content on a business page and then…crickets; they don’t post again for weeks (sometimes months). Does that happen to you?

Here’s how you can manage a consistent presence on social media, which results in brand awareness, more followers, and more engagement.

#1: Set monthly goals

It’s important to set an end goal for every piece of content you share on social media so you can track what’s working, which types of content drive your bottom line, and which changes to make based on campaign performance.

#2: Outline content types and categories for each platform

Before creating your calendar, plan content around specific campaigns and goals.

First, determine the types of content that make sense for your business and audience. Common categories include:

  • Blog posts
  • Quotes and motivational
  • Product promotions
  • Holidays
  • User-generated content (UGC)
  • Events and announcements

#3: Plot your content in a Social Media Calendar

Choose the specific days to share each piece of content. Using your color-coding scheme, add the content from your working library.

#4: Create, schedule, and publish posts across different platforms

Now that you’ve planned out your content on your calendar, it’s time to research and gather your content, create blog posts, and design images. If you struggle to find the time to execute your social media plan and create the content you need, the tools below will help.

#5: Check if your scheduled post got published

Once you’ve planned the content you want to share each day on social media, it’s important to follow through and ensure that your content publishes when and where you need it.

And always remember that social media is a place to be social, so you need to assign some time to support other pages. If you want engagement, engage with others first.

If you need help, we offer a few different social media packages to manage your presence.