Some businesses need more than one-off projects. They need steady direction, coordinated delivery and someone who keeps the work tied to business priorities.
As your fractional CMO, Celeste becomes your senior marketing leader on a part-time basis, backed by the Lustosa team to plan, coordinate and deliver the work.
Marketing can turn reactive fast. The website needs updating, content needs writing, campaigns need managing, and new priorities keep landing on the desk.
Without clear direction, it’s hard to know what comes first or how it all fits together. A fractional CMO brings structure, continuity and a clear view of what matters most.
Depending on what you need, ongoing support can include:
The scope is tailored to your business and agreed before we start.
We start by understanding your business, what’s already happening and what you want to achieve.
Together we agree priorities, responsibilities and the right level of support. The work is then planned, delivered and reviewed against those goals, and the relationship evolves as your business does.
A fractional CMO (Chief Marketing Officer) is a senior marketing leader who works with your business part-time. You get executive-level experience and direction for a fraction of the cost of a full-time hire.
An agency delivers what it’s briefed to do. A fractional CMO helps write the brief, sets the strategy and makes sure the work delivers for the business.
Yes. We often lead and coordinate in-house staff and other suppliers so everyone works towards the same goals.
We’ll talk through your goals, resources and priorities, then work out together whether fractional CMO support is the right fit.