When planning your company’s content marketing strategy for the year, you may spend a lot of time focused on mimicking the platforms and content strategies that you think have worked for you previously, however, are you open to the “power of blogging?” 

Blogging has been one of the earliest forms of marketing and still remains vitally successful. According to blogging statistics, we can clearly see the importance and effect blogging and online content has for your business and your brand. See some eye-opening statistics below:

81% of consumers say they trust the content provided in blogs

Do we trust the source of our content? With a lack of trust in public information sources, consumers say they rely more on information from blogging sources. 

90% of businesses prefer to use some kind of content marketing

According to HubSpot blogging data, blogging is the third-most common approach employed by 90% of organisations for their content marketing needs and reach. Other effective strategies include videos and e-books. It’s also worth noting that blogging is potentially easier to implement than video and e-books, which can be more expensive in terms of both time and money.

79% of businesses use blogs for marketing

According to 79% of bloggers, their blog generates better marketing outcomes. This shows that blogging is an excellent approach to growing your business and is a simple approach to getting more eyes on your brand.

77% of Fortune 500 companies make use of blogs

Smaller businesses might profit from adopting a blog to boost web traffic and brand themselves as industry experts. But what about massive, well-established corporations? The percentage of Fortune 500 firms that have blogs has climbed considerably over the last few years. Even if you’re already at the top, statistics demonstrate that blogging is a valuable marketing tool.

62% of companies outsource their content marketing

You can acquire assistance with your blog and content marketing activities even if you have a limited budget. It’s not so much the skill of content marketing, but also the time and expertise that makes it valuable. Experienced marketers provide valuable content creation as well as social media marketing, email marketing, graphic design, search engine optimization (SEO), and content planning.

So, are you ready to get blogging? People want to feel as if they understand what they are purchasing and have a relationship with the firm from which they are purchasing, which blog content can provide. Customers believe that reading bespoke material makes them feel “good” about the business or product they are reading about, and 90% believe that custom content is valuable.