Google AdWords is the world’s largest and most popular pay-per-click advertising platform. Paid search focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using AdWords bid on keywords – specific words and phrases included in search queries entered by Google users – in the hopes that their ads will be displayed alongside search results for these queries.
Google AdWords superpower – Fielding more than 3.5 billion search queries every single day, Google offers advertisers access to an unprecedented and unequalled potential audience of users who are actively looking for goods and services.
Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and the ways in which they behave online.
Facebook Ads superpower – Facebook boasts a truly vast global audience. With more than 1.55 BILLION monthly active users – more than one-fifth of the entire world’s population, and that’s not counting inactive or infrequently used accounts – Facebook has no rival when it comes to the enormity of its audience.
When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.
Amazing, right? But don’t open your wallet just yet…
These are two of the most effective ways to advertise your services and products, but make sure you refine your target audience and content accordingly to deliver the best return of investment.
