Why Colour Consistency Matters – and the Free Tool We Use to Get It Right Every Time
In marketing, your message matters — but so does your visual language. Colour is one of the most powerful elements of brand recognition, yet it’s often overlooked or inconsistently applied. At Lustosa Marketing, we know that great branding isn’t just seen — it’s felt. And colour plays a major role in how your audience feels about your business.
The Psychology of Colour in Marketing
Colour isn’t just decoration. Studies show it can boost brand recognition by up to 80% (University of Loyola, Maryland). It influences how people perceive your tone, your credibility, and even your prices.
- Blue creates trust (think: finance and tech).
- Red evokes urgency and energy (used by sales-driven or food brands).
- Green signals wellness and sustainability.
- Purple leans into creativity and luxury.
The right palette supports your brand identity. The wrong one? It causes confusion, inconsistency, and a disconnect with your audience.
So, How Do You Choose the Right Colours?
Most businesses don’t have an in-house designer. And even if you do, selecting a balanced, modern colour palette that aligns with your strategy can be tricky.
That’s why we recommend one of our favourite tools:
Why We Love Coolors:
Coolors is a fast, intuitive, and free colour palette generator that takes the guesswork out of design. Whether you’re launching a new brand or refreshing a social campaign, it helps you:
- Generate professional colour schemes in seconds
- Lock in brand colours and explore compatible pairings
- Export hex codes, RGB values, and even accessibility checks
- Browse trending palettes and inspiration
It’s user-friendly enough for non-designers, but powerful enough for creative pros. We use it often during the brand discovery process, website planning, and even for mapping out content themes across platforms.
Colour Consistency = Brand Confidence
Using a tool like Coolors doesn’t just save time — it helps ensure your brand shows up consistently. And in marketing, consistency builds trust. According to Lucidpress, consistent brand presentation across platforms can increase revenue by up to 23%.
So, whether you’re a startup choosing colours for your first logo, or a growing business struggling with visual consistency on social, this is your sign to pause and ask:
What story are your colours telling?
Need Help Finding Your Brand’s Visual Voice?
At Lustosa Marketing, we help businesses not only define their brand strategy but also express it beautifully and consistently. From messaging to design, we ensure your marketing looks as good as it performs.
Click on the link below and try Coolors.co, and if you need expert eyes on your brand’s look and feel, we’d love to help.
