Strategic Advisory and Marketing Execution for B2B Companies
Senior-level strategy when you need direction. Hands-on execution when you’re ready to act. Both led personally by Celeste Lustosa.
Why B2B needs a different approach
B2B sales don’t happen with a single click. They involve multiple decision-makers, extended evaluation periods, and purchases that can be worth hundreds of thousands of dollars. Marketing has to do two jobs at once: build the brand recognition that gets you shortlisted, and support the tactical activity that converts a shortlisted prospect into a customer.
Most agencies and advisors focus on one job or the other. We do both, because doing only one leaves the other exposed.
How the two sides work together
Strategy and Execution, working together
We structure our services in two tiers.
Strategic Advisory sets the direction: your positioning, your messaging, your marketing strategy, and, for businesses that want ongoing senior leadership, a Fractional CMO.
Marketing Execution puts that direction into action: LinkedIn lead generation, digital advertising, SEO, website development, and copywriting.
You can start with either. Many clients begin with a Marketing Audit or a Fractional CMO engagement to get the foundation right, then move into execution once the strategy is clear. Others already have a strategy and want an experienced team to execute it well. We meet you where you are.
“Impressions don’t impress us much. Our clients focus on sales, not likes. If you’re seeking a marketing partner that dismisses vanity metrics and commits exclusively to driving sales outcomes, we’re an ideal strategic fit.”
Celeste Lustosa
Managing Director
- CEO Brand
MARKETING EXECUTION SERVICES
LINKEDIN LEAD GENERATION
Our Hero Service
Transform your LinkedIn presence into a structured lead generation channel through automated prospecting and personalised engagement campaigns. This fully-managed solution targets decision-makers within your addressable market and initiates sales conversations through strategic messaging sequences.
What's Included
- Advanced prospect identification using industry, role, and company parameters
- Automated connection and messaging workflows with personalised communication
- Campaign performance monitoring and optimisation
- Lead qualification and CRM integration
- Compliance management and account protection
- Dedicated account management and strategic guidance
- Technology subscription to our platform included
- Comprehensive dashboard for tracking campaign performance
How it Works
Key Benefits
- Connect with Decision-Makers: Reach the right people, faster
- Personalised Messaging: Automated yet humanised outreach
- Targeted Precision: Engage companies that matter to you
- Data-Driven Insights: Track key metrics and optimise continuously
Who Benefits
- SME Owners: Maximise sales without juggling prospecting
- Sales Leaders: Automate follow-ups and prioritise leads smartly
- SaaS Founders: Expand your network beyond the usual crowd
- Industry Leaders: Connect and influence others globally
Ideal Application
Companies requiring consistent prospect flow to support sales team performance and revenue targets.
Investment
$1,500 per month per workspace (minimum 3-month engagement).
Pricing includes technology, subscription to our platform, and Lustosa services creating and monitoring campaigns. Exc GST. Sales Navigator subscription is needed and paid directly to LinkedIn.
Case Study: Precision Engineering Client
Client: Specialising in high-precision components for the mining, defence, aerospace and automotive sectors.
Challenge: No easy access to C-Suite in target businesses.
Solution:
- Identified ideal avatar within the C-Suite
- Engaged with higher management without direct selling through different campaigns
- Connected with procurement and managers and leveraged existing connections
- Developed and shared posts highlighting successful projects, certifications, and technical expertise
- Initiated conversations with procurement managers and engineers
- Shared Capability Statement to drive website traffic for re-targeting
- Booked meetings with qualified prospects
Results:
- Network Expansion: Increased connections by 50% within the target industries over three months
- Lead Generation: Generated hundreds of connections, 20 qualified hot leads, leading to five new contracts valued over $500,000
- Brand Recognition: Enhanced brand visibility, evidenced by a 40% increase in profile views and engagement on posts
STRATEGY DEVELOPMENT
Develop integrated marketing strategies that align all activities with revenue generation objectives. Our strategic consulting process analyses current performance, identifies high-impact opportunities, and creates implementation roadmaps for sustainable growth.
What's Included
- Marketing audit and competitive landscape analysis
- Target market research and buyer journey mapping
- Multi-channel lead generation strategy development
- Marketing technology stack optimisation
- Performance measurement framework and KPI establishment
- Quarterly strategic reviews and tactical adjustments
Ideal Application: Growing businesses seeking to systematise marketing activities and improve ROI predictability.
WEBSITE DEVELOPMENT
Design and develop corporate websites that function as lead generation engines rather than digital brochures. Our development approach prioritises conversion optimisation and prospect capture over aesthetic considerations alone.
What's Included
- Conversion-optimised web architecture and user experience design
- Strategic copywriting focused on decision-maker concerns and objectives
- Lead capture system integration and automation
- Search engine optimisation foundation
- CRM and marketing automation platform integration
- Performance analytics and conversion tracking implementation
Ideal Application: B2B companies whose current digital presence fails to generate qualified sales opportunities.
COPYWRITING AND MESSAGING
Develop messaging frameworks and content that resonate with B2B decision-makers and motivate prospect engagement. Our copywriting focuses on business outcomes and value propositions that support purchase decisions.
What's Included
- Website copy optimised for lead conversion
- Email nurture sequences designed for sales cycle progression
- LinkedIn messaging templates and prospecting scripts
- Sales collateral development including case studies and white papers
- Proposal templates and pitch deck content
- Landing page copy for campaign-specific conversion
Our Specialty: We capture what you want to say but may struggle to articulate—authentic, engaging content that sounds like you and connects with your audience.
Ideal Application: Companies experiencing low conversion rates due to ineffective messaging and positioning.
SEARCH ENGINE OPTIMISATION (SEO)
Optimise corporate website visibility for search terms used by prospects actively researching business solutions. Our SEO approach targets commercial keywords that indicate purchase intent rather than general industry topics.
What's Included
- Commercial keyword research and opportunity assessment
- Technical website optimisation for search performance
- Content strategy development aligned with buyer journey stages
- Local search optimisation for B2B service providers
- Competitor analysis and market positioning
- Monthly performance reporting and strategy refinement
Ideal Application: B2B companies seeking to capture prospects during active research phases of the purchase process.
DIGITAL ADVERTISING
Execute advertising campaigns across Google, Meta, Bing and industry-specific platforms to reach qualified prospects with compelling offers. All campaigns include comprehensive tracking to measure pipeline impact and ROI.
What's Included
- LinkedIn advertising campaigns targeting specific roles and industries
- Google Ads campaigns focused on high-commercial-intent keywords
- Retargeting campaigns for website visitors and existing prospects
- Landing page development and conversion optimisation
- Advanced audience development and lookalike modelling
- Comprehensive ROI reporting and campaign attribution
Ideal Application: Companies ready to accelerate lead generation through strategic advertising investment.
Pricing
How We Price Our Work
Advisory engagements are fixed-fee and confirmed in writing before work begins. Execution services are quoted based on scope. Because every business’s starting point is different, we don’t publish standard pricing. Book a conversation, and we’ll recommend the right combination of advisory and execution work, with a clear, fixed quote.
What Our Clients Say About Us
Matthew Cooper
Medibank Group
Celeste and her team at Lustosa Marketing, greatly assisted Master Plumbers SA in a number of marketing initiatives and we could not have been any happier with the results. We encourage anyone looking for marketing support or ideas to strengthen your brand to contact Celeste and tap into her wide knowledge and experience to get that advantage we are all desperately seeking.
Andrew Clark
Master Plumbers SA
I have engaged with Lustosa Marketing to get support with LinkedIn lead generation. Their service has exceeded my expectations and I was able to build meaningful connections with my target audience.
Paul Inglis
Professionals Australia
Celeste and her team are wonderful at what they do, they also made the process fun and engaging. We had a series of promotional videos created and they managed to encapsulate the story really well and represent it though some great visuals. They were also very accommodating. Thank you, LM.
Elijah Bravington
Aboriginal Community Housing
We're really impressed with Lustosa Marketing! Right from the start, they've been outstanding partners, blending our ideas with their own innovative concepts and expertly turning those ideas into reality. Their team is not only skilled but also a joy to work with. Even though we're just at the beginning of our journey together, we're already very pleased with the progress and excited about the future. Highly recommend them for anyone seeking to enhance their marketing efforts!
Cheryl Misso
Refined Real Estate
Ready to talk about your Marketing?
Book a conversation and we’ll help you work out whether you need strategic direction, hands-on execution, or both.
- 322 King William St, Adelaide, SA 5000
- 0466 519 982
- celeste@lustosamarketing.com
Celeste is an absolute pleasure to deal with. Her team is professional, responsive and highly engaged. Their focus on strong collaboration ensures that both parties achieve very positive outcomes. I especially enjoy their can-do attitude and pro-active approach and genuine enthusiasm to build meaningful partnerships.