This program is all about giving you a clear understanding of the barriers that hold you back from achieving your goals and what you need to do to overcome them. Each session is designed to give you clarity about your next steps.
Over five weeks, we'll cover:
Week 1 | Marketing Essentials (what you should and shouldn't have in your marketing plan)
We'll begin our journey with an in-depth exploration of marketing and what it incorporates - from brand to sales and customer experience. We will also present you with all the tools available to make your marketing more efficient and to put a number of its actions on auto-pilot.
Week 2 | Branding
Let's be clear here: we are not just talking logos, fonts, colours here. We are talking about your point of difference, value proposition, brand personality. We are going deep to understand what you stand for and who is your tribe.
Week 3 | Customer Avatar
Most businesses try to sell to too many people because they don't have clarity of who their ideal customers are. We will talk about who your customers are today, and how to get the ideal ones for your services or products.
Week 4 | Content & Channels
After our deep dive into customer avatars, we are now going to give you all the clarity about message and content for social media, websites, brochures, etc. We will also discuss which channels are better suited for each audience, so you are not spending time and money in places your clients don't hang out.
Week 5 | Sales & Customer Experience
You got the lead, now what? Here we talk about sales strategies to convert the leads, as well as how to create your brand's unique customer experience that will not only make your clients shop with you again, but also refer you to friends and family.
Yours for only A$1,500