Facebook offers too many benefits for you to ignore it: Billions of active users – likely including your target audience Easy page setup – you just fill out the input fields in front of you Global reach – Facebook comes with great visibility Social proof – people will see what their friends like, review, and […]

Customer journey mapping is about following your customers’ journey with your brand, starting from their very first impression. A customer journey map helps you visualize how your customers navigate throughout your touchpoints: promotional material, social media channels, your product itself—you name it. As an example, think of any recent purchase you’ve made, and try to […]

Yes, you can. Because the marketing budget for any business is part of necessary operating expenses, in many cases it can be claimed as a tax deduction to reduce your taxable income. Whether your business has invested in something as simple as a new set of business cards, branded t-shirts or a brand-new SEO optimised […]

Often you see great content on a business page and then…crickets; they don’t post again for weeks (sometimes months). Does that happen to you? Here’s how you can manage a consistent presence on social media, which results in brand awareness, more followers, and more engagement. #1: Set monthly goals It’s important to set an end […]