The 6 Empowering Beliefs Behind a Strong Marketing Mindset
Inspired by Robert Greenshields, Written for Purpose-Driven Business Owners
At Lustosa Marketing, great marketing starts with great thinking. Yes, tools and tactics matter—but if your mindset isn’t working with you, it could be working against you.
That’s why we love the work of mindset and marketing coach Robert Greenshields. In his insights on “The 6 Secrets of the Marketing Mind”, he outlines six core beliefs that can completely transform how you show up in business.
Let’s explore how these beliefs can empower your marketing, boost your confidence, and align your message with your mission.
Belief 1: Everyone Has Their Own Unique ‘Model of the World’
Your audience doesn’t see the world the same way you do. Their experiences, values, and beliefs shape how they interpret your message.
What this means for your marketing: To connect, you need to meet people where they are, not where you think they should be. Step into their shoes, understand their worldview, and speak their language. This is how empathy becomes your strongest marketing tool.
Belief 2: The Meaning of Communication is the Response You Get
It’s not about what you meant to say—it’s about what your audience hears. If they’re not responding the way you expected, it’s time to tweak the message, not blame the audience.
Marketing mindset shift:
Start measuring success not just by what you put out there, but by what comes back. If the response isn’t landing, adapt your message until it does. Great marketers listen just as much as they speak.
Belief 3: Resistance in an Audience is a Sign of Lack of Rapport
If your message is being met with resistance, it’s not necessarily rejection—it might be a breakdown in connection. People need to feel seen, heard, and understood before they’re ready to trust.
Build rapport first:
Use storytelling, relatable language, and shared values to establish a connection. Marketing isn’t about convincing—it’s about aligning.
Belief 4: There is No Failure—Only Feedback
Every campaign, post, or pitch that “doesn’t work” gives you valuable data. The most successful marketers don’t fear mistakes—they study them.
Reframe the setbacks:
Did that email get low opens? Did a lead ghost you after a discovery call? That’s not failure—that’s feedback. Use it to refine your offer, messaging, or positioning.
Belief 5: Everyone is in Charge of Their Mind, and Therefore Their Results
You may not control the market or the algorithm, but you do control how you respond. Taking ownership of your mindset means stepping out of victim mode and into your power as a business leader.
From reactive to proactive:
Shift your focus from what’s not working to what you can influence. That’s where real momentum begins.
Belief 6: Everyone Has the Ability They Need to Succeed
You don’t need to be louder, flashier, or more “salesy” to succeed. You already have the skills, insights, and experience—you just need the right strategy and support to activate them.
Trust your potential:
Marketing success isn’t about becoming someone else. It’s about owning who you are and communicating it consistently and confidently.
Final Thoughts: Align Mindset with Marketing
At Lustosa Marketing, we help business owners turn their mindset into their marketing advantage. When you believe in your message, trust your audience, and commit to showing up with purpose, your marketing becomes more than a tool—it becomes a vehicle for impact.
If you’re ready to market with more clarity and confidence, we’d love to help.
Book a call with our team and start building a marketing strategy that aligns with your beliefs and business goals.
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