150+ Ideas for Your Social Media Content Calendar

Coming up with new ideas for your social media content is now easier than ever!

Get inspired by the list below and start creating your content NOW.

Promotional

Post about your promotions and offers
Showcase your products and services
Promote your events
Share testimonials/reviews
Share a teaser of a new product/event
Encourage people to subscribe to your newsletter
Promote your affiliate program
Give away a voucher
Post user-generated content (images of customers owning/using your products)
Post about job opportunities and internships
Make an unboxing video of your products
Promote your other social media profiles
Make a comparison between your products and your competition’s products
Showcase how your customers should use your products
Talk about unknown product features
Mention the benefits of your products and services
Turn your demos into quick informative videos
Share a creative or surprising use for your products
Promote events you are sponsoring or speaking at
Share the DOs and DON’Ts your audience should know about when using your products
Share blog posts you were featured in
Talk about your USP (unique selling preposition)

Cover holiday topics
Write about international days
Share memes
Let someone else take over your account for a day (influencers/employees/business partners)
Re-create trendy posts
Make a “Throwback Thursday” post
Participate in the latest trends/ challenges
Share a joke
Make seasonal posts
Post about little-known holidays
Share a GIF
Start a “This Day in History” series
Share image puzzles
Share region-specific posts
Share cute pet photos from your employees
Share a “Remember when…” post
Post a riddle
Make an appreciation post for your customers
Share the weirdest thing anyone’s said or asked about your business
Share a funny experience
Post an unpopular opinion
Share your pet peeves regarding your industry
Create a fan of the month post
Celebrate your follower count
Make a post about “A day in the life of a…”

Create a weekly series with tips & tricks
Post a video tutorial
Post about interesting industry statistics
Post trending news
Share case studies
Discuss industry myths
Share challenges you had to deal with in your career
Posts about industry DON’Ts
Post a fact or fiction question about your industry
Share studies
Help your audience succeed in something you know a lot about
Give tips about productivity
Share “how-to” videos
Share a time management tip
Split an infographic into several images and share them individually
Share industry news
Conduct an interview
Talk about mental health at the workplace
Talk about the top X mistakes people make while choosing products/services from your industry
Explain industry terms
Post a free resource (e.g., guide, template, etc.)
Answer a question from Quora
Share a work/life balance tip
Share a health tip
Share a self-care tip
Share a piece of history about your industry
Talk about something that is affecting your industry

Start a contest
Launch a challenge
Respond to a tag or mention
Host a Q&A session
Post a “fill in the blank” post (example: If I was on a desert island, I will take with me the following three items: ____, ____, ____.)
Answer an FAQ
Go live
Ask for predictions
Start a discussion with an industry leader
Invite someone in your life to discuss something
Start a debate
Ask readers to share their favourite book/podcast/movie/artist
Ask your followers about their most-used emojis
Ask about your audience how they found you
Host an AMA (ask me anything)
Ask your audience about their bucket list
Share a photo and let your audience write the caption
Ask a ‘truth or myth’ question
Ask a “this or that” question
Ask a “would you rather” question
Organize a giveaway
Share content framed as: “Like this post if…”
Create quizzes and polls
Conduct a survey
Ask your audience about their life motto
Ask a question about your business that your customers can answer with ease

Share customer success stories
Celebrate your employees (start an “employee of the month” series, share anniversaries)
Share your achievements
Post about your business story
Talk about your company’s values
Share quotes from your team members
Write about your work ethic
Introduce your new team members
Write about your company’s culture
Post fun facts about your company and team members
Share your business goals
Post a photo from the early years of your business
Talk about the evolution of your company
Post photos from the office
Share photos and videos from your events
Post statistics and charts about your company’s growth
Do a video tour of your office
Share your business mission
Do a Q&A interview with your team
Share fun facts about your team members